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How to handle the 25 most frequently encountered customer objections — and convert them into profitable sales
All sales people, whether veteran sales managers or new-to-the-job sales representatives, encounter, again and again, the same objections from their ...more »
How to Increase Your Sales and Profits through E-mail Marketing.
E-mail marketing is a fast, inexpensive, and highly effective way to reach your customers directly. Around the world, companies big and small are all clocking billions of ...more »
Here is the professional marketer's guide to what's new, what's changed, and what hasn't at the dawn of the 21st century. Overlaying contemporary marketing lessons on proven marketing knowledge, India's pioneering marketing consultant draws from his 25 years ...more »
Test Your Marketing IQ with 1,350 Multiple-Choice Questions
From advertising gurus to advertising campaigns, from products to brands, and from marketing concepts to marketing practices, The Marketing Quiz Book is packed with more than a thousand intriguing ...more »
It is one thing to make a good product or provide efficient service but it is critically important to market it effectively and profitably. Truly, the knowledge of marketing has become a vital key to success in today's ...more »
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