How to profit in the stock market roller-coaster — by keeping your cool

Have your ever woken up in the dead of night certain that the shares you have just sold will skyrocket at dawn, or that the stock bought will plummet the next day? Are your buy and sell decisions dominated by fear and greed rather than cool analysis? If so, you need this book!

The stock market provides both opportunity for the prudent, informed investor, and danger for the unwary, impulsive individual. The former makes a rational decision after considering both the reward and the risk. The latter reacts emotionally — on hunches, rumours or hot tips.

This book will help you understand how emotional decision making may be hurting your chances for success. It outlines long-term strategies to help you avoid the emotional stress of sharp, short-term price fluctuations. It provides suggestions for controlling your emotional reactions to stock market events.

The first three chapters describe the general problems associated with emotional investing and contain an exercise to assess your susceptibility.

Applying his new and innovative technique, the 'Emotion Quotient', Clifford Pistolese teaches you how to recognize and master your patterns of response and presents strategies, tactics and suggestions for controlling your emotions rather than letting them control you.

This book, then, provides you both the understanding and tools you need to master your greed and panic. In short, to build up the nerves of steel needed to profit in the stock market.

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